Recent Writing
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7 MAR
When the Bell Curve Actually Fits
The normal distribution is the most famous shape in statistics. It's also the most assumed. Here's what it actually means and when your nonprofit data follows it.
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6 MAR
The Hidden Denominator
Your click rate is 3%. Or is it 12%? Both numbers are correct. Conditional probability explains why the answer depends entirely on who you're counting.
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6 MAR
The Stupidest Person in the Room
I have two university degrees, I'm finishing a third, and I was in Germany's gifted scholarship program. And yet I regularly sit in meetings understanding the least. That used to embarrass me. Now people tell me it's one of my biggest strengths.
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